MISSION :
This was a personal project that I completed by interviewing and researching Filipino millennials. Language plays a big part in any culture for communication and connection with your roots. As more Filipinos have migrated to new countries, their utilization of their native language decrease in order to adapt and assimilate to their environment, This causes some natives to find difficulty switching back to speaking their native tongue. Thus, becoming more of a choice for Filipino millennials to utilize their language more than a necessity.
Through researching and interviewing Filipino Natives, Naturalized Filipinos, and US-Born Filipinos, the data I collected helped me find patterns that I used to create a solution towards language barriers. A trading card game was designed that combines both the language and storytelling narrative that previous generations used to understand our culture. This solution appeals to this generation’s hype and enthusiasm for trading card games.
Bring both generation together by designing a trading card game that brings back both the language and story telling narrative that our parent grew up with, while also incorporating this generation hype for trading card games.
NOSTALGIA.
PROBLEM :
ILLUSTRATION :
How might we bring more awareness to filipino millennials about the existence and importance of the native tongue.
FINAL CONCEPT :
The characters are inspired from Filipino Folktales that were passed down from generation to generation. I wanted to bring them back to life because they are the integral part Filipino culture. Each character card represents a different story, and each character card is matched with an image card that relates to their stories.
ALAMAT APP
There is a trading card game app that gives an in-depth story of each of the characters.
Each character card comes with a built in QR code that can easily be scanned by the app
A card or a deck can be scanned for their information to transfer to the app
Gameplay shows different type of usages for a card.
Can easily look through all the cards in your Deck.
Want more cards to collect? Shop offers different type of decks available to be purchased
