WILSON’S GIVEN MISSION :
Worked along side Marketers and Engineers.
OUR MISSION :
PROCESS :
How might Wilson leverage the dynamics of families to enhance tennis engagement at a variety of age levels while also embedding the connection to the Wilson brand?
How might we make tennis more approachable, affordable, and accessible for families and people of all ages, while promoting the Wilson brand?
Conducted interviews with 60+ tennis and non-tennis players from varying age groups from 10 different areas around the world.
SURVEY :
RESEARCH :
1ST SERIES OF IDEATION :
Visit different facilities such as gyms, schools, universities, and community parks both local and foreign. Data used by project team presented to Wilson’s marketers and engineers and begin creative process
Explored three different concepts:
Virtual Reality
Companion
Instant Gratification (Vending Machines)
CONCEPTS :
MORE RESEARCH :
2ND SERIES OF IDEATIONS :
After our research and interviews with our three concepts in mind we all came to a conclusion to move forward with the Instant Gratification concept.
We Started doing more in depth research of other existing products similar to a vending machine method. Some of them included the likes of Redbox and Divvy. How both examples are very convenient, affordable/cost efficient and ready whenever they are needed.
THOUGHTS :
FINAL CONCEPT :
During the second series of the ideation process we explored different shapes and mechanisms of what the vending machine will look like. Ideas ranged from a separated housing to a more of a domed shape single housing. During this ideation process, we were in constant communication with our head engineer for their professional input. We weighed in the pros and cons of each drawing. Factors included how secure the rackets will be, the safety of the rackets from weather, level of players, and what type of rackets will be stored in these machines.az
REASONS :
PROPOSED SOLUTION :
Secured
Weather Resistant
Interactive
Fun
Focused on families
Saves space
Lifted to accommodate User
Wilson Go is a tennis racket rental machine as well as an experience for families and people to enjoy the game at public courts at an affordable price, while promoting the Wilson brand.
STORYBOARD :
PROTOTYPE :
FINAL PROTOTYPE :
“I play with my mom once a month, but I always have to borrow a racket for her from a friend” -Jordan, 22
“We play tennis with our neighbor’s dad, he’s the one that always comes prepare” -Aiden and Tristan, 10 and 14
FINAL RENDERS :
Kiosk
An easy to follow system to rent a racket.
It provides racket informations for the perfect fit for the type of players that will be renting.
Payments are as easy as swiping a card or scanning your phone.